A primer on the value exchange between news publishers and search engines

Abstract

News Publishers’ revenue peaked in the early 2000s but plummeted soon
after, while advertising revenue on new online services has soared.2 One reason
is technological innovation; the internet radically disrupted News Publishers’
business models, as consumers could find, access, and consume content in new
ways. In response, News Publishers have not only broadened their digital offering
to service customers in new ways but also proposed that Google transfers a share
of the money it earns from the advertising opportunities it creates and sells.