Geographical branding: a risky practice in eu law?

Authors

  • Caroline Le Goffic

DOI:

https://doi.org/10.36151/RPIID.2025.2.1.04

Keywords:

trade marks, geographical names, geographical indications

Abstract

“Geographical marks”, i.e. marks made up of place names, are highly prized by trademark owners for their evocative power. However, these marks face major legal obstacles throughout their existence. If their birth is often painful, their life is not necessarily more peaceful. Suffering from a congenital handicap, geographical marks suffer from major weaknesses. Should geographical marks therefore be “killed”? This study sets out to debate the question.

Author Biography

Caroline Le Goffic

Professor of private law at the University of Lille

Director of the Industrial Property Master’s program

Co-director of the Private Law Applied Research Team (LERADP)

Co-director of the Lille-Alicante international associated research laboratory

Associate member of the CEIPI research laboratory (university of Strasbourg)

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Published

2025-01-29

How to Cite

Le Goffic, C. (2025). Geographical branding: a risky practice in eu law?. Revista Propiedad Intelectual E innovación Digital, 2(1), 99–118. https://doi.org/10.36151/RPIID.2025.2.1.04

Issue

Vol. 2 No. 1 (2025)

Section

Estudios

License

Copyright (c) 2025 Revista propiedad intelectual e innovación digital

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.