Geographical branding: a risky practice in eu law?

Autores/as

  • Caroline Le Goffic

DOI:

https://doi.org/10.36151/RPIID.2025.2.1.04

Palabras clave:

trade marks, geographical names, geographical indications

Resumen

“Geographical marks”, i.e. marks made up of place names, are highly prized by trademark owners for their evocative power. However, these marks face major legal obstacles throughout their existence. If their birth is often painful, their life is not necessarily more peaceful. Suffering from a congenital handicap, geographical marks suffer from major weaknesses. Should geographical marks therefore be “killed”? This study sets out to debate the question.

Biografía del autor/a

Caroline Le Goffic

Professor of private law at the University of Lille

Director of the Industrial Property Master’s program

Co-director of the Private Law Applied Research Team (LERADP)

Co-director of the Lille-Alicante international associated research laboratory

Associate member of the CEIPI research laboratory (university of Strasbourg)

Descargas

Publicado

2025-01-29

Cómo citar

Le Goffic, C. (2025). Geographical branding: a risky practice in eu law?. Revista Propiedad Intelectual E innovación Digital, 2(1), 99–118. https://doi.org/10.36151/RPIID.2025.2.1.04

Número

Vol. 2 Núm. 1 (2025)

Sección

Estudios

Licencia

Derechos de autor 2025 Revista propiedad intelectual e innovación digital

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.